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Baby Frida

Frida is the brand that gets parents. That means you. They are not a lifestyle. Far from it. They are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.

Great things come from Sweden, including their flagship fussbuster, NoseFrida. Invented by a Swedish pediatric ear, nose, and throat doctor, NoseFrida is now helping parents across America provide smart, safe and hygienic snot-free relief to their stuffed up little ones.

Their CEO, Chief Fussbuster and baby guru all wrapped in one. Snotty noses. Diaper duty. She's been there before. As a mom of four, Chelsea knows the struggles of motherhood firsthand, which is why she spends almost every waking minute thinking of ways to make parenthood a little bit easier.

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