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Smartwool started making socks back in 1994, when they discovered the benefits of Merino wool as a performance fabric. It's soft, moisture-wicking, thermoregulating (warm when it’s cold, and cool when it’s warm), sustainable, and odor-neutralizing—helping to keep feet dry, comfortable, and warm for longer.

Their whole brand was built on the desire to be comfortable on outdoor adventures—to go farther and experience more. And that drive continues to fuel everything they do. From their Merino wool supply chain to their Smartwool advocacy program, to how they design their socks and apparel, helping you play, live, and laugh in the great outdoors as often as you would like.

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